ExactTarget (which is a leading global provider of on-demand email marketing and interactive marketing solutions including social media) recently published a new study which surveyed 1,500 consumers to identify the top motivations for following brands on Twitter and provide new insight into consumers’ expectations for interacting with brands online.
Morgan Stewart, the principal of ExactTarget’s research and education group said the study revealed that “Consumers active on Twitter are clearly the most influential online,” and went on to say “that even though the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivaled.”
So why are Twitter power users so influential online.
- 72 percent publish blog posts at least monthly
- 70 percent comment on blogs
- 61 percent write at least one product review monthly
- 61 percent comment on news sites
- Daily Twitter users are 6 times more likely to publish articles
- Five times more likely to post blogs
- Seven times more likely to post to Wikis
- Three times more likely to post product reviews at least monthly compared to non-Twitter users
If you take the time to review the 8 key findings what stands out is that a Twitter user is 500% more likely to post blogs which is the core essence of publishing online. So Twitter has become the gathering place for content creators whose influence spills over into every other corner of the internet.













